The world’s second-largest retailer is going through a major transition after it announced it would stop carrying clothing by the fashion brand Gen Z. Now, the company says it’s looking to grow in China.
The decision comes as retailers around the world are trying to adjust to a new landscape of online shopping and a new way of making money.
Gen Z is one of the most popular fashion brands in the world, with more than 200 million followers on Instagram and its merchandise selling in China for $8.6 billion in 2015.
The Gen Z brand, which sells men’s and women’s clothing, accessories, shoes, hats and more, has been popular in China since the late 1990s, with the brand’s logo and images often appearing on posters and posters in Chinese-language newspapers.
But it fell out of favor after the country banned imports of most products from the United States and Europe last year, causing the company to lose a lot of money.
The brand was even forced to sell some of its clothes outside the country.
In China, Gen Z’s brands, including the popular Giorgio Armani, were considered by many to be “luxury brands,” and some of the company’s brands have become so expensive that it was selling them in the country’s stores.
But the Chinese government is trying to bring back the brand to the country, and in May, the government announced that it would allow imports of Gen Z clothing into the country again.
Now Nordstrom, a company that has long been a favorite among Chinese shoppers, is joining forces with the company.
The brand will also continue to sell merchandise in the U.S. and the European Union, and the company said it would create new products in China and offer discounts to its customers.
“The GenZ brand is part of our larger portfolio of products, and we look forward to expanding this brand into other emerging markets,” said Kristin Hohmann, Nordstrom Global Brand President.
“We want to continue to innovate and expand our business in China, and are excited about the opportunity to work with GenZ and continue to create high-quality, high-value products.”
The company will also open new stores in Beijing, Shanghai and Shenzhen.
But most of its stores in China will be closed in the coming months.
The company also said that it is investing $1.5 billion in the Chinese market to expand its reach in the region, and that it will continue to invest in the United Kingdom, the United Arab Emirates, Malaysia, Indonesia and Taiwan.
The new Chinese stores will be the first of their kind in the Western Hemisphere, and it will be open from mid-March through June.