A new study has revealed how much more people are enjoying the classic pancake, with more than half of Britons saying they have enjoyed their breakfast.
Researchers at the University of Birmingham, the University and Oxford Universities, have found that Britons eat more pancakes today than at any point in the past, with the most recent statistics showing a rise of 10 per cent.
The survey also found that while the average British man spends nearly half his day on the sofa, there is a growing gap between the sexes.
Researchers found that for the first time ever in Britain, more women than men say they enjoy their pancakes, with around half of women saying they are “regular pancakes”.
Researchers found that people are eating their breakfast on their laps, and they have started eating the same food on the way home, as well.
The number of people who regularly eat their breakfast at home has doubled, to more than 40 per cent of the population.
Researchers found the majority of people in Britain are happy to spend an hour or more at home, with about one in four of the people saying they would like to spend more time with their family.
The majority of respondents also said that they would be willing to travel longer distances to get breakfast, and the majority are willing to take the time to go on a date.
“The breakfast we all enjoy now has become part of our everyday lives, with an increased number of British people saying that they are regularly enjoying it,” said Dr Simon Hughes, lead researcher from the university’s Food and Drink Research Centre.
“What’s really exciting about the survey is that more than two-thirds of British adults say they have never enjoyed their morning breakfast before.”
Dr Hughes said the findings could be linked to a rise in obesity, and an increasing desire for healthier options.
“For a long time we’ve been eating breakfast as a snack but the obesity epidemic is starting to get attention and it is really pushing people towards eating more,” he said.
“There’s a growing desire for more healthy options, and a growing number of consumers are looking to their food choices to make healthier choices.”
Dr David Walker, professor of nutrition at the School of Health and Environmental Sciences, said the increase in breakfast eating could be attributed to increased spending on food, and people’s growing preference for more affordable food.
“In the UK we’re eating more and eating better,” Dr Walker said.
“I think people are more willing to spend time with friends over breakfast, with that being more of a social interaction.”
Dr Walker said the study found that British people are spending more money on breakfast, although they also spend less on food overall.
“Our survey shows that it’s a combination of things, but in particular the increasing amount of food being consumed,” he explained.
“We’re spending less on breakfast than we were 10 or 20 years ago, but the price of food is up.”