Gyaru has announced that it will close its Fashion Bug store in the year 2020.
The company’s chief executive, Stephen Henson, said: “Gyaru has always been about quality, quality at an affordable price and quality that people want.”
The decision was announced on the company’s website, and came two years after the company announced it was ending the fashion business.
Gyaru said it would close its fashion store in 2020.
Mr Henson said the decision would mean that Gyaru’s “long-term strategy” was “to focus on its core business of offering quality, affordable clothing, and services”.
He said the store would reopen in 2018, but it will remain closed for the rest of the year and will close as a result of the closure.
The closure of the Fashion Bug was first reported by The Irish Sun.
A Gyaru spokesman said: ”The decision to close the business is entirely a matter for the management team, and the decision has nothing to do with the cost of operation.
The company is still committed to its long-term growth and growth of Gyaru, its people, and its brands.”
The closure will not affect the store’s ongoing support of the Gyaru Gyaru Fashion Museum, which opened last month.
Gyu has also closed down a second store in Wicklow, in Wickford.
It said it had shut the Gyu Fashion Museum in 2016, citing a lack of demand for Gyaru clothing.
Gyar, which was founded in 1926, has been run by Mr Henson since 2010.
He said that when he was in his 20s, he was a fashion designer.
The Gyaru brand is synonymous with luxury clothing and accessories, and is a global leader in the retail and personal care sectors.